User generated content

Nourie Hair (Plant-based hair extentions)

As a beauty and hair creator, I developed user-generated content to help launch and populate Nourie Hair’s TikTok presence. My content highlighted the brand’s plant-based hair innovation, natural texture blending, and sustainable beauty positioning through tutorials, install demonstrations, and relatable storytelling.

I created multiple short-form videos designed to feel native to TikTok, balancing product education with personality-driven delivery. My content consistently delivered the highest engagement and overall views on the page, helping establish brand credibility and drive early customer interest.

Impact: Top-performing content on the brand’s TikTok page, increased follower growth, and contributed to revenue-driving product visibility.

Welltech

I partnered with Welltech to create fitness-focused UGC videos promoting their app across paid social, digital ads, and web placements. I independently handled filming, lighting, framing, and editing to deliver polished, ad-ready assets designed for short-form performance.

For select videos, I worked from provided scripts and ensured the messaging stayed clear and conversational without feeling overly scripted.

The final content blended strong hooks, clear exercise demonstrations, and authentic on-camera delivery to support performance-driven campaigns.

Impact: Drove product visibility and strengthened the brand’s wellness positioning.