Branded ContentContent Creator
Fenty Beauty
As a beauty content creator, I attended the Fenty Beauty Masterclass led by professional makeup artists from the brand. I documented the experience across TikTok and Instagram, highlighting the artistry behind Fenty’s inclusive shade range and community-centered approach to beauty. My recap content showcased product application, expert tips, and authentic creator reactions, driving strong engagement and conversation around beauty education and representation.
Impact: Increased post engagement by 40% and deepened community trust through authentic storytelling around inclusive beauty.
Content Creator
HBCU GO
As a fellow graduate of an HBCU, I was excited to work with HBCU GO to celebrate HBCU spirit through the lens of fashion and self-expression. I produced two storytelling videos highlighting the energy of HBCU football games, blending style, culture, and tradition to showcase how fashion connects students from “Bonnet to Bleachers.” My content captured the vibrancy of campus life and the intersection of Black joy, pride, and community, resonating deeply with audiences who value culture-driven storytelling.
Impact: Strengthened audience engagement around HBCU lifestyle content and amplified visibility for HBCU GO’s cultural programming.
Content Creator
Alpha Foods
By blending authenticity, warmth, and relatability, I collaborated with Alpha Foods to encourage my audience to try their ready-to-eat, plant-based pizzas. The campaign reflected my signature tone of approachable storytelling, emphasizing enjoyment, curiosity, and balance in everyday eating. This campaign lives through original photography on my blog and Instagram.
Impact: Increased brand visibility among Bay Area audiences, drove awareness of Alpha Foods’ availability at Walmart, and generated genuine engagement from followers interested in plant-based foods.
