Sr. Copywriter, Cashmere Agency

Hair is more than style—it’s identity, heritage, and pride. Dove wanted to authentically celebrate the beauty and diversity of Latina hair through a campaign that honored individuality while challenging narrow beauty standards.

As Sr. Copywriter, I refined the original script to better reflect the nuances of Latina culture, ensuring each line resonated with authenticity and emotional impact. I collaborated closely with the voiceover artist to guide tone and pacing, bringing warmth and humanity to every scene.

The final piece, “Celebrate Your Hair, Your Way,” uplifted women to embrace their hair a su modo—their way—and served as a love letter to the many textures, colors, and stories that define the Latina experience. The campaign expanded visibility for Latinas across Dove’s social platforms, deepening engagement and driving meaningful conversations around identity and self-expression.