Sr. Copywriter, TEN35

One of the campaigns I’m most proud of was for SheaMoisture’s Next Black Millionaire Fund. The brand came to our agency, TEN35, with a really exciting three-part brief — they wanted to promote a documentary on Roku, retail end caps in Target, and a social campaign celebrating the winners of the Next Black Millionaire Fund.

My role as Copywriter was to help bring that story to life across channels — I developed social concepts and copy for Instagram and Facebook, highlighting the entrepreneurs, their products, and the broader cultural impact of the fund. I also collaborated with our art director to shape the creative look for the Target end caps and social visuals, ensuring everything told one cohesive story.

The campaign helped increase social engagement by roughly 25%, boost in-store product visibility by 30%, and drove strong viewership for the Roku documentary. It was a great example of how purpose, commerce, and culture can intersect in a meaningful way.”

💼 RESUME / PORTFOLIO VERSION

Copywriter – SheaMoisture “Next Black Millionaire Fund” (via TEN35 Agency)

Partnered with SheaMoisture to develop a multi-channel campaign celebrating the winners of the Next Black Millionaire Fund across Roku, Target retail, and social media

Concepted and wrote social copy and campaign messaging highlighting the entrepreneurs, their products, and the fund’s cultural impact

Collaborated with art direction to design Target end caps and social visual direction, ensuring cohesive storytelling across all channels

Contributed to a campaign that generated a 25% lift in engagement, 30% increase in in-store visibility, and significant viewership growth for the Roku documentary.